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商品編號： 9-590-045 出版日期： 1989/10/26 作者姓名： Cespedes, Frank V. 商品類別： Marketing 商品規格： 10p 再版日期： 2006/11/16 地域： 產業： 個案年度： -
商品敘述：
Written as an introduction to a module concerning channel management for the second-year MBA elective in Marketing Implementation. Discusses: 1) reasons for the growth of multichannel systems in marketing efforts, 2) key components and choices in channel management, 3) major factors that affect producer-reseller relations, and 4) a framework for analyzing common trade-offs between control and resources in most distribution systems.
涵蓋領域：
Marketing channels;Marketing strategy;Target markets
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